How It All Started

This agency was founded in 2015 by a former Journalist and career writer who quickly discovered all his content was being optimized for the web.

To put it bluntly, most of the stuff Journalists are writing nowadays amount to brand content pieces, buzz-worthy articles and click bait. Writing Journalism and creative works is a lot of fun and can be very informative, but often this work was being deployed for brands or re-purposed for advertising copy. After years of freelancing, our founder decided to go out on his own writing creative copy, designing great documents and helping companies deploy web marketing strategies. Several more years of experience and client consultations helped this agency learn the digital media landscape, deploy online marketing campaigns and explore the Search backbone of marketing. Eventually, we gathered some core work principles into an internet marketing plan that we still use today:

• Research, Reveal and React during every step of a campaign.
• Know the 4Cs: Consciousness, Consideration, Conversion and Conviction
• Remember: Content must be Ideal for Humans and Machines
• Always Produce the Most Relevant Document for the Searcher