What Is SEO?

ONmetrics knows SEO

we've put our test websites through hundreds of optimization experiments to find what works

ONmetrics is as an SEO agency in London Ontario and through trial and error on our own websites we learned how to provide effective organic and local seo services for our city.

1 %
Average Traffic To First Page Results
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Of Online Revenue Goes To Organic Search
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Average Traffic To First Search Result Alone

What Exactly Is SEO? How Does It Work?

You’ve heard the term SEO, but you’re not sure what it’s all about, or if you even need to care. Here we attempt to explain how SEO works and why it matters starting from the basics and moving on to technical details about Google Search.

Firstly, SEO stands for Search Engine Optimization. SEO’s goal is to get your website the best possible rank in organic, or non-paid results, on search engines such as Google, Bing, and Yahoo. Every day, millions of people search online for products and services. Years of research proves that people rarely look beyond the first page or two of results, and they most often click the links at or near the top of the page; which is where you want to be when people search for your products and services! 

seo audit software showing graphs on screen seo agency london ontarioSearch Engine Optimization is a service that is widely sold. In fact, there are at least 10 SEO agencies in London Ontario that actively sell SEO services! Don’t get caught in a dead end contract with someone who provides an out of date or snake oil solution to ranking your local business. It can be damaging and demoralizing to invest lots of money in a search campaign that builds bad links and goes nowhere. At ONmetrics we spend most of our campaign building the search framework or foundation for your website before we even build a single link!

Search Engine Optimization Framework

With over 300 ranking signals that Google takes into consideration when crawling your site how do you know what to focus on? At ONmetrics, we audit your local business website before we do any SEO breaking it into three crucial categories:


There are many different kinds of keywords: Exact Match, Broad Match, Brand, Naked and Miscellaneous! Do you know what keywords to target?

On Page

There are hundreds of On Page SEO factors to consider but some of the most important include Titles, H1-H3 Tags, Keyword Density, Image Optimization and Readability.


There are also many different Technical SEO issues to consider for you website. Does your website load slowly? Is it mobile friendly? All of these are crucial to ranking.

Search engines use complex formulas and processes called algorithms to analyze, index, and rank the millions of sites on the web. You can optimize your site to align with these algorithms by applying techniques that act as signals to search engines. Search engines evaluate these signals and use them to assess where your website should rank compared to other sites. These signals include keywords, meta tags, and links to your site from other sites. An important thing to keep in mind is that search engines are sophisticated; they analyze for quality, not quantity, in order to provide search results that are relevant and trustworthy. 

Why Choose an SEO Agency?

Time is money and SEO is an ongoing, ever-changing and complex task. We’ve spent thousands of dollars on our own personal websites trying out all the newest campaigns and methods to rank websites in the Google index. That doesn’t mean you can’t try it yourself!

The first step in optimizing your site is to think about your target audience. Who are they? What will they want to see and learn when they visit your site? What words or phrases are they likely to use to search for your products and services? 

seo audit graphs showing graphs on screen seo agency london ontarioUse that knowledge to create compelling, well-written content that engages your audience and spurs them to action. Remember, flooding your website with keywords that degrade the readability and appeal of your content will hurt your rank, not help it. 

Making your site easy for people to share on social media is another way to optimize. Adding buttons for Facebook, Twitter, Pinterest, and other social media sites is a great way to make your site more shareable. 

Creating regular backlinks can greatly improve your website’s ranking. Backlinks are created when someone puts a link to your website on their site. Search engines take note of backlinks. However, having a bunch of random websites linking back to yours won’t boost your search engine ranking. But remember, quality and relevance are key. 

If this is all sounding complex and time-consuming, well it can be. The good news is that there are agencies like us who literally work 24/7 on SEO and deploying SEO campaigns for businesses in London Ontario and beyond! Everyone with a website should care about SEO. So optimize and never stop!

Get Local SEO Services

We offer the best SEO services in London Ontario at a fair and competitive price point. Find out more today!

How Does Google Work?

Ever thought about how Google actually works? Let's explore the procedure behind the magic of Google Search.